Do you ever find plain black coffee or latte a little bland? If you like fruit, why don't you try making a strawberry latte?

The process is very simple.

1. Add the berry syrup and fructose to the cup and stir well.

2. Add ice cubes to about 80 percent full, then pour in the whole milk and stir well.

3. Slowly pour the espresso into the cup to create a layered effect.

4. Ready to enjoy! Use a ladle to stir the ice up and down to help the strawberry and coffee flavors blend. It will taste better.

Have you noticed: Many independent cafes also disappeared from public view?

At the same time, there are many new coffee brands, and the birth of some new coffee also creates more new possibilities for boutique coffee. For example, more and more coffee brands have begun to develop creative coffee products.

What is "creative coffee"?

In other words, "creative coffee" means adding more elements to the coffee. To put it simply, it is the form of "coffee + XX". Of course, the "form" mentioned here does not mean that creative coffee is to add other things into the coffee at will.

Behind the creative coffee, the emphasis is still on "good coffee".

While the original concept of creative coffee also referred to fancy coffee, in which milk, chocolate sauce and so on were added to the coffee, now creative coffee has taken on more "new forms" -- including taste, texture, and design.

In addition, many coffee shops have created their own creative coffee from a variety of sources of inspiration and product names, which are no longer limited to the traditional form of coffee, such as "meteorite latte", or "coffee cola".

Looking through the past trends of coffee brands in the coffee industry, it is not difficult to find that there are a lot of coffee brands that are creative and thoughtful in the coffee field.

In terms of big brands, Starbucks, the world's largest coffee chain, opened a selective flagship store in Beijing in 2018 and has since introduced a number of new coffee drinks. In 2019, Starbucks released eight new drinks at a time -- the "Taste of Ice" -- which attracted a lot of Starbucks fans rushing to its stores.

For many consumers, creative coffees are part of the driving force behind their attempts and purchases, more because the products resonate with them. Compared with traditional coffee, creative coffee emphasizes creative play, so it also has the characteristics of a high appearance level, strong interaction, and more acceptable taste.

Creative Coffee shows its creative play to consumers through visual, tactile, and taste, which may be the key reason for the strong support of consumers.

Nowadays, as more and more cafes launch creative coffee, how to ensure continuous product innovation ability and other issues will become a problem worth pondering in the coffee industry. But no matter what kind of creative coffee, the most important thing is to "taste good and withstand scrutiny", which is the essence of creative coffee.